This article was originally posted by Phil Hill at e-Literate.
The transformation of the higher education LMS market continues, and I expect more changes over the next 2 – 3 years. However, it seems time to capture the state of the market based on changes over the past year or two.
I shared the most recent graphic summarizing the market in mid 2011. As with all previous versions, the 2005 – 2009 data points are based on the Campus Computing Project, and therefore is based on US adoption from non-profit institutions. This set of longitudinal data provides an anchor for the summary.
The most significant changes over the past two years include the following.
The data has been adjusted to include international usage and online programs in order to capture the rise of online programs, including MOOCs, as a driving force in the future market. Keep in mind that there is no consistent data set to capture the entire market, so treat the graphic as telling a story of the market rather than being a chart of precise data. Sources for this summary include a combination of Campus Computing reports, ITC surveys, company press releases, and extrapolations from Blackboard’s and Pearson’s quarterly earnings. Caveat emptor.- There is a new band / category for “homegrown systems” to account for a relatively new trend where organizations, primarily MOOCs for now, are opting to develop their own learning platform rather than adopt a pre-existing LMS.
- Instructure has established itself as not just as a disruptive influence, but as a full-fledged competitor in the market.
- Blackboardchanged their strategy, purchased two Moodle service providers (MoodleRooms and NetSpot), and cancelled the end-of-life for the ANGEL LMS.
- Desire2Learn has grown much faster than has been represented by US-only data.
- Pearson eCollege has a much stronger position when considering their market strength in the for-profit sector and with fully online programs.
- The gray band representing pricing has been removed, due to the rise in open source alternatives and change in market pricing pressures.
